My Latest WordPress Project
This iteration of Dr. Ashli Foster's website represents the third time she has trusted me to redesign her site.
Dr. Foster has a bold outlook on her wellness practice (as well as a love of the open sky and cranes!) so I wanted the colors to match her style.
I started with the pink of the logotype (my redesign one iteration back) and built a palette out from that shade.
More importantly even than the palette, the site makes it very easy for both new clients and current ones to take action.
I placed the START HERE button in the menu to facilitate that and the row of buttons below the very large header constitute the three most popular clicks. We gleaned this data from analyzing Google analytics data over three years time.
The favicon, the clouds photo, and the cranes-in-flight photo all provide continuity from the previous iterations of the site.